Core Coaching Home

Why Seek Out a Coach?

In our fast paced, hamster wheel world, it seems like there are always demands on us to do more. More money, more work, more family time, more school, more exercise, more fun – more insanity! We are told to “work smarter, not harder”, but let’s face it – each of us is already doing the best we know how.

Like a fully loaded ocean liner steaming at full speed, our lives have incredible momentum to them. We may think that we “should” be able to easily make changes, but this just isn’t true. The momentum of our life, made up of our personal habits and the habits of the relationships we are in, largely determines our choices each day. Even more challenging, we are all, to one level or another, operating on autopilot. In the worst case, like the Titanic, we aren’t able to see the coming crises until it’s too late to change.

This is where coaching can prove invaluable. First off, a coaching alliance creates a structure for dramatic positive change, which can redirect your life’s momentum in dramatically more powerful ways than you can do on your own. Second, coaching can help you upgrade your life’s navigation system, moving from autopilot to consciously plotting a course to the destination you most want, and avoiding upcoming obstacles that you can’t see on your own. Third, coaching can teach you how to get what you want much more efficiently. In the last 30 years, truly astonishing technologies have been developed for increasing our personal effectiveness, success, and fulfillment. By learning these tools, you can dramatically increase your personal power.

While this may all sound great, it is very difficult to convey in words the power and joy of a high-level coaching alliance, because very few of us have a reference point to compare it to. Think about it. How would you explain the exhilaration of a roller coaster ride to someone who had previously only experienced carousels? How would you convey the inspiration of Martin Luther King's 'I have a dream' speech to someone who had so far only watched soap operas? You could try to explain the ideas, which the other pages in this section attempt to do. You could share with them the reactions of other people who had the same experience, which the testimonials page does. You could provide them with quotes from reputable media sources, which you will find below. However, at the end of the day, these all would just be ways of encouraging them to try it out for themselves, to see if they find the same value and joy from it that others do — which is why I encourage you to look around, and if this site interests you, to sign up for a half-price initial consultation and life purpose assessment, so you can get at experience of the incredible power of Core Coaching for yourself.

What People Are Saying About Coaching

"Who exactly seeks out a coach? Winners who want even more out of life."

–Chicago Tribune

"Once used to bolster troubled staffers, coaching now is part of the standard leadership development training for elite executives and talented up-and-comers at IBM, Motorola, J.P. Morgan, Chase, and Hewlett Packard. These companies are discreetly giving their best prospects what star athletes have long had: a trusted adviser to help reach their goals."


"Executives and HR managers know coaching is the most potent tool for inducing positive personal change, ensuring better-than-average odds of success and making the change stick for the long term."

–The Ivy Business Journal, September-October 2000 issue

"Got a nagging feeling that your life could be more fulfilling? Want to change direction but aren't sure how to do it? Here's how to jump start your new life today ... Hire a personal coach."

–Modern Maturity

"The Manchester survey of 140 companies shows nine in 10 executives believe coaching to be worth their time and dollars. The average return was more than $5 for each $1 spent."

–The Denver Post

"Asked for a conservative estimate of the the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies."

–Fortune Magazine, 2/19/01

"A good coach will make you a better performer. A great coach will make you a better person."


"The soft stuff is always harder than the hard stuff. Human interactions are a lot tougher to manage than numbers and Profits and Losses."

–Roger Enrico, Vice Chairman, PepsiCo

"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall."

–Stephen R. Covey

"I absolutely believe that people, unless coached, never reach their maximum potential."

–Bob Nardelli, CEO, Home Depot

"I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable."

–John Russell, Managing Director, Harley-Davidson Europe Ltd.

Coaching transforms ordinary lives in to extraordinary journeys. Your investment in coaching will pay for itself many times over... guaranteed.

Want to learn more? Here are a few examples of how working with an exceptional coach can help you catapult your career forward, bolster your bottom line, transform your relationships, and quench your thirst for meaning and fulfillment.

Getting What You Most Want
Leveraging Your Life
Developing Emotional Intelligence
Seeing In To Your Blind Spots
Strategic Business Planning
Finding The Meaning Of Your Life


“I absolutely believe that people, unless coached, never reach their maximum potential.”

–Bob Narkelli, CEO, Home Depot